Multi-Media Messaging Service, or MMS, is a kind of “store it” and then “forward it” method of transmitting graphics, video clips, sound files, ringtones, short text messages and even emails (without attachments) between mobile phones using WAP protocol. While this particular technology is currently limited to only a few service providers, Kaizen Communications strategizes which delivery system is best for your campaigns and may team it with WAP protocol for the richest content reception.

Fulfilling today’s consumer demands for easy and fast delivery of information from the Internet through their mobile devices has opened up very profitable new marketing opportunities. Companies can now adapt and provide mobile users with flexible access to their online websites resulting in increased revenue, greater exposure, building customer loyalty and ensure a competitive marketplace advantage.

Wireless Application Protocol (WAP) is a transport protocol that is designed to deliver internet contents and information instantly onto wireless mobile phones. It’s like a scaled down version of the Internet adapted to be viewed on pocket-sized smaller screens. It requires a web browser that is similar to the one on your computer but it has been designed to accommodate the restrictions required in adjusting data to a much smaller screen. It’s a sophisticated solution that bridges the gap between the mobile world and the Internet with all it has to offer. Our clients want the quickest and most efficient way for customers to gain access instantly with their products & services.