Multi-Media Messaging Service (MMS) allows clients to send graphics, video clips, sound files, ringtones, short text messages between mobile phones using WAP protocol. While this particular technology is currently limited to only a few service providers, Kaizen Communications strategizes which delivery system is best for your campaigns and may team it with WAP protocol for the richest content reception.

Fulfilling today’s consumer demands for easy and quick delivery of information from the internet through their mobile devices has opened up opportunities for expanding upon a mobile strategy. Companies can adapt and provide mobile users with flexible access to their online websites through branding an icon which redirects traffic to a company’s mobile website.

Wireless Application Protocol (WAP) is a transport protocol designed to deliver internet contents and information instantly onto wireless mobile phones. It is basically a scaled down version of a webpage available for view on mobile phone screens. To see some examples please visit Mobile Websites.