The Facts About Mobile
- Text Messaging has become the #1 form of communication!
- Americans have embraced it into their everyday lifestyle as a true social connecting tool!
- With an average of 4 billion text messages every day, what better way to increase your product visibility?
- U.S. mobile subscribers are now sending and receiving more text messages (357) than they make phone calls (204) each month!*
- With most people being within reach of their cell phone an average of 22 hours of the day, your brand can now be in front of your customers where they
will pay attention to it most.
• 94% of text messages are opened and read within 4 minutes of delivery! When asked, 66% remember it, while 12%
take action on it!
• 40% of major brands have deployed mobile message (SMS) campaigns and 18% have initiated multimedia (MMS)
campaigns.**
• From 2006 to 2008, messages sent or received increased 351%!*
• The world market for mobile marketing and advertising is projected to reach $50 Billion by 2014, up from $29
Billion currently, representing an annual growth rate of 12 percent. (Mobile Marketer Study/Jordan Crook,
Editorial 8/27/09)
• Over 3.1 billion people globally and 276 million people in the US carry mobile phones!**
Source: comScore Mobile, July 2009
This chart reflects the amount of SMS used by the vast majority of mobile phone owners, Age 13-44
• Percentages are expected to continue to grow at same rate or higher
As a result, SMS is becoming the entry point for mobile marketing campaigns
• High penetration and growth make mobile marketing suitable for many brands
Though teens and young adults still text the most, messaging is increasing YOY by 12% with mobile users ages 30 & up, demographically opening a wider consumer reach!
A survey of moms from babycenter.com/March 2008 revealed that the single most important tech gadget in their lives is the cell phone, followed by the Internet.
It’s no surprise to see an increase in brands utilizing Mobile Marketing.
*Source: Nielsen/The Short Code Marketing Opportunity Dec. 2008
**Source: Airwide Solutions independent survey of 50 brand name companies